YWCA recognized the need for a rebrand as part of their mission to transform the overall organization. The purpose of the rebranding exercise was to provide clarity, direction and a forward-thinking plan to engage and energize the YWCA brand, and optimize their brand equity – aligned with their short and long term corporate goals.

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After extensive research and discussion groups with staff, donors, board members and participants, Mosaic uncovered a great deal of insight which informed the direction for the new YW brand.

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From beginning to end Mosaic and YW’s partnership was a strong collaboration, resulting in a multitude of deliverables, including but not limited to: brand positioning, YW logo, brand architecture, creative concepts, stationery suite, brochures, presentations, banners, secondary websites and a brand video.