Igniting Curiosity
TELUS Spark

Branding Campaign, Social Innovation

TELUS Spark is Canada’s first new Science Centre in over 25 years. It is a different kind of Science Centre – a true resource for all Calgarians that defines our city as the innovation and imagination capital of Canada.


Mosaic won the capital campaign and rebranding assignment for TELUS Spark from a cross-Canada agency search. The breadth of the project including developing a capital campaign to raise awareness and funding for the New Science Centre as well as developing the brand to launch in conjunction with the opening of the new facility.