The Journey to One Ensign
Branding, Digital, Industry
Sooner or later the time comes when a corporate identity needs a makeover or a whole new look. In the life of a business, various situations arise that lend themselves to a change, or even necessitate one.
In this case, Ensign Energy identified the need for a rebrand after a growth-through-acquisiton phase – 63 companies over several years. This monumental brand task involved merging local, national and international divisions under a single Ensign banner. To accomplish this, Mosaic undertook a rebranding exercise that involved research, brand positioning and articulation, brand architecture, identity expression and creative development – and created all the HR, sales and marketing, promotional, digital and corporate materials to support the newly revitalized brand. Ensign and Mosaic continue their strong partnership today.